BenQ Continues Commitment to Visual Arts Community With Sponsorship of Aurora in Dallas Arts District
HC1200 sRGB Colorific™ Projector and QisDesign Seagull LED Lamp Help Bring Expansive, Immersive Art Exhibition to Life
COSTA MESA, Calif. — Oct. 13, 2015 — BenQ America Corp., an internationally renowned provider of visual display solutions and the No. 1-selling projector brand powered by TI DLP® technology in the Americas(1), today announced its sponsorship of Aurora — a free outdoor light and new media art exhibition being held in Dallas on Oct. 16. As a Cornerstone Sponsor, BenQ is continuing its commitment to the visual arts community — providing mixed-media artists and curators with 50 HC1200 sRGB Colorific™ projectors and 50 QisDesign Seagull Light LED lamps to bring their creative visions to life.
Held within the 68-acre Dallas Arts District, Aurora stages interactive new media art projects involving light, video, performance, and sound set in exciting and unexpected public places. For one night every two years, the expansive and immersive exhibition transforms downtown Dallas into one of the nation’s largest outdoor showcases for contemporary art, featuring work by a confluence of local, national, and international artists.
“In 2013, more than 30,000 people attended Aurora to marvel at 90 installations that redefined how art can be experienced; we are honored to support this inspiring exhibition again with our projector and LED lamp technologies,” said Jan Spence, Associate Vice President of Marketing Communications and Branding at BenQ. “For Aurora, our HC1200 projector delivers award-winning color accuracy for unrivalled image quality, while the QisDesign Seagull Lamp combines a sleek, interactive design with energy efficiency and exceptional brightness. Increasingly sought out for creative projects, BenQ is quickly becoming a household name for artists, and we look forward to continuing our support of the visual arts community through sponsorship at innovative exhibits around the world.”
BenQ’s HC1200 projector is purpose-built to follow the sRGB (standard Red, Green, Blue) industry color standard — a well-known and widely used guideline for color accuracy in smartphones, monitors, cameras, and printers, as well as throughout the Internet. Powered by Colorific technology, the display combines precise sRGB color accuracy with up to twice as much ANSI contrast as typical LCD projectors, and offers incredible color fidelity and consistency. This stunning, crisp contrast accentuates finer details for greater clarity, allowing visuals projected from the HC1200 to virtually jump off the screen.
Created by QisDesign — a brand of BenQ — the Seagull Light takes the form of a flying seagull, and functions similarly too. Utilizing LED technology, the light consumes much less energy than lamps built on traditional light sources, yet provides the same brightness for both ambient light and reading functions. Being utilized at Aurora in floor-standing and tabletop configurations, the Seagull Light’s “wings” change positions in accordance with lighting adjustments, imitating a seagull flapping its wings.
More information on the HC1200 and BenQ’s full line of projectors is available at www.BenQ.us. For more information on QisDesign and its award-winning lineup of LED lamps, please visit www.QisDesignUSA.com.
More information on Aurora is available at http://dallasaurora.com .
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