Sony Goes Beyond Definition at NAB 2017
Sony’s Professional Imaging, High Dynamic Range, IP Live and Media Solutions Technologies Offer Diversity and Flexibility to Solve Customers’ Challenges
Las Vegas (NAB Show, Booth C11001), April 23, 2017: At NAB 2017, Sony is highlighting innovations in imaging, High Dynamic Range (HDR), IP and media solutions that enable the creation of dynamic content and increase workflow efficiencies for a range of applications and productions.
"In addition to driving the latest technological trends and innovations, Sony is honing our focus on the customer experience to become a long-term, valued partner for our customers," said Mike Fasulo, President and COO of Sony North America.
"At NAB we will be displaying new products, updates to current products and a range of workflow solutions that meet the ever-changing needs of customers and even incorporate their feedback – from 4K live production and HDR to IP live production, media solutions, asset management and everything in between – allowing them to be in control of their future," added Katsunori Yamanouchi, newly appointed President of Sony Professional Solutions Americas.
At NAB, Sony will show products and technologies covering image capture including system cameras, handheld acquisition, ENG camcorders, motion picture cameras, interchangeable lens cameras, event production and compact production; HDR including select professional cameras and monitors; IP Live Production including live, high frame rate production servers and production switchers; and media solutions including storage, cloud and media asset management.
At the show this year, Sony further evolves its 4K live solution adding metadata workflow to provide efficient content management over a Share Play-enabled network, allowing users to save significant time from production to on-air.
For HDR, Sony offers system, workflow and choices of recording formats that deliver unprecedented flexibility in every HDR production. Sony has already established its SR Live for HDR workflow, a straightforward system enabling an efficient workflow for simultaneous production of 4K HDR and HD SDR.
Sony is also expanding its HDR capabilities through two enhancements, HD HDR Live broadcasting and Instant HDR workflow. Sony can offer the widest choice of video formats depending on users’ production requirements.
Sony is highlighting its IP Live Production workflow. Broadcasters around the world are increasingly embracing IP for its proven ability to deliver quality live 4K video, audio, synchronization signals and control data through a single network cable. At NAB, Sony is highlighting its IP end-to-end capabilities, as well as its compatibility with industry standards such as SMPTE ST2110, ST2059 and NMOS IS-04.
For NAB 2017, Sony will introduce a range of new workflow solutions including:
XDCAM Air – Cloud-based ENG subscription service. This comprehensive ENG workflow platform is designed for speed to air, from shooting to post-production harnessing the power of cloud computing and XDCAM.
With XDCAM Air, camera operators and news crews now have the ability to work more quickly and efficiently, concentrating on the story at hand, with the camera directly integrated into the workflow.
Version 1.0 releasing in June will provide intelligent functions such as live streaming, XDCAM mobile compatibility, and metadata workflow. XDCAM Pocket is XDCAM Air’s mobile application which can turn a smartphone into a small ENG camera by transmitting a quality live stream through the mobile device’s LTE network using QoS stream mode.
XDCAM Air will be interoperable with a majority of systems, both from Sony and 3rd parties. Sony will continue to develop new features and workflow for XDCAM Air, with further versions planned to support content management, enhanced device control as well as edit integration with NLEs.
Media Backbone Hive orchestrates all phases of the familiar, tried and trusted news workflow that thousands of broadcasters depend on. Powerful yet intuitive applications are provided for planning, ingest, browsing, editing, publishing, playout, archive and management functions. Its outstanding technical achievement won the prestigious IABM Peter Wayne Award for Design and Innovation.
RTV Oost, a regional broadcaster in the Netherlands has selected Media Backbone Hive to streamline and future-proof its news operations, becoming the first European regional broadcaster to introduce the end-to-end media production solution from Sony.
Media Backbone NavigatorX delivers easier, quicker and more efficient asset and workflow management. Designed to suit multiple modern workflow environments, it allows users to manage assets in a range of formats, with flexible options for production, archiving and workflow automation.
Optical Disc Archive Generation 2 provides a secure long term archive based on Sony’s proven optical disc format, rated with a 100 year shelf life, and designed to achieve 3.3TB capacity on a single cartridge.
Acceptance of Optical Disc Archive has been steadily growing with the following new customers including Christian Broadcasting Network, Embassy Row, Golf Channel, National Film Board of Canada, The Voice, and Wells Fargo. Developers and vendors can incorporate Optical Disc Archive Generation 2 into their own compatible products, with Sony ready to provide technical support to facilitate product development. The latest partner products for Optical Disc Archive include: NLTek for Avid Interplay, QStar Archive Manager, SGL FlashNet, StorageDNA DNAfusion and XenData.
Other new Sony products at NAB include:
Monitors – Sony is highlighting a range of new and upgraded OLED and LCD HD monitors.
Version 2 update allows new enhancements such as color space ITU-R BT.2020, graphics application and more;
OLED HD picture monitors: The PVM-A250/A170
LCD HD production monitors: LMD-A240/A220/A170
The new LMD-B240 is an LCD basic grade full HD production monitor, with a lightweight and slim body for easy installation with natural ventilation (no cooling fan). The monitor features a unique Sync-Free Side by Side function. SDI and HDMI inputs, as well as HD, SD, different frame rates, interlace, PsF, and progressive can be configured. The monitor delivers low signal processing latency, and focus assist that works with the main image.
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